Phera Privacy Policy

Effective Date: August 18, 2026 Last Updated: August 18, 2026

Phera ("Phera," "we," "us," or "our") is a trade name of Dust N' Sweep L.L.C., an Ohio limited liability company, which owns and operates this Site. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit wearephera.com (the "Site"), make a purchase, or otherwise interact with us.

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site.

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1. Information We Collect

We collect information in the following ways:
We collect only the information reasonably necessary to operate our Site, process and fulfill orders, provide customer support, communicate with customers, and carry out the other purposes described in this Privacy Policy.

a. Information You Provide Directly

• Name, email address, shipping and billing address

• Phone number (if provided, e.g., for SMS marketing or order updates)

• Payment information (processed securely through our payment processor — see Section 4)

• Account login details (if you create a customer account)

• Order history and preferences

• Customer support communications (via chat, email, or contact forms)

• Wishlist and product preference data

b. Information Collected Automatically

• IP address, browser type, device information

• Pages visited, time spent on Site, referring URLs

• Cookies and similar tracking technologies (see Section 6)

c. Information from Third-Party Apps and Services

Our Site is built on Shopify and uses a number of third-party applications to operate. These apps may collect or process personal information on our behalf. See Section 3 for a full list.

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2. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders, including shipping and payment processing

• Communicate with you about your order, account, or customer service requests

• Send marketing communications (email/SMS), where you have opted in

• Manage subscriptions and recurring orders

• Send back-in-stock, preorder, and restock notifications

• Manage affiliate and referral relationships

• Personalize your shopping experience (e.g., wishlists)

• Improve our Site, products, and services

• Detect and prevent fraud

• Comply with legal obligations

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3. Third-Party Apps and Service Providers

We use the following categories of third-party apps connected to our Shopify store, which may collect, process, or store personal information as part of providing their services to us:

Phera reviews the privacy practices of the third-party apps and services listed below and updates this table when material changes are made. The specific data collected or processed may vary by service and configuration.

Each of these providers has its own privacy practices, and we encourage you to review their respective privacy policies. We only share the minimum information necessary for each app to perform its function.

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4. Payment Processing

Payments made on our Site are processed by Shopify Payments. We do not store your full payment card information on our own servers. Please refer to your payment processor's privacy policy for details on how they handle your payment data.

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5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers listed in Section 3, to operate our Site and fulfill orders

• Shipping carriers, to deliver your order

• Payment processors, to complete transactions

• Legal or regulatory authorities, if required by law

• A successor entity, in the event of a merger, acquisition, or sale of assets

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6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Cookies and similar technologies may include essential technologies needed for Site functionality, preference or functionality technologies, analytics technologies, and advertising or retargeting technologies, depending on the tools and services enabled on our Site. Where applicable, third-party technologies may collect information about browsing activity to help us understand Site use, measure marketing performance, or deliver relevant advertising.

• Keep items in your cart

• Remember your preferences

• Understand how visitors use our Site (analytics)

• Support marketing and retargeting (if applicable)

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

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7. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request correction or deletion of your personal information

• Opt out of marketing emails/SMS at any time (unsubscribe link or reply STOP)

• Opt out of the sale or sharing of personal information (we do not sell data)

• Request a copy of your data in a portable format

To exercise these rights, contact us at Hello@Phera.earth or 1-833-67PHERA.

To submit a privacy request, contact us using the information below. We may need to verify your identity before completing a request. We will respond to requests within the time required by applicable law. Where applicable, you may appeal a decision regarding your privacy request by contacting us using the same information.

California Residents (CCPA/CPRA): Depending on whether the California Consumer Privacy Act applies to Phera, California residents may have rights to know/access, delete, correct, and opt out of the sale or sharing of personal information, as well as other rights provided by applicable law. Phera does not sell personal information as defined under California law. If Phera engages in activities that constitute sharing for cross-context behavioral advertising, we will provide any legally required opt-out mechanism. California residents may exercise applicable rights by contacting us using the information in Section 7. Phera will not discriminate against a consumer for exercising applicable privacy rights. Where required, Phera will provide a notice at or before the point of collection describing the categories of personal information collected and the purposes for which they are used.

EU/UK Residents (GDPR): If applicable to Phera's activities, individuals in the European Economic Area or United Kingdom may have rights including access, rectification, erasure, restriction, objection, and data portability. Our legal bases for processing may include contract performance, consent, legitimate interests, and compliance with legal obligations. Additional rights or requirements may apply depending on the jurisdiction and circumstances.

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8. Data Retention

We retain personal information for as long as reasonably necessary to provide our products and services, maintain customer accounts, process orders, provide support, administer marketing preferences, prevent fraud, resolve disputes, and comply with legal, tax, accounting, and other applicable obligations. Different categories of information may be retained for different periods. When information is no longer needed for these purposes, we take reasonable steps to delete, destroy, or anonymize it, consistent with applicable law and the retention practices of our third-party service providers.

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9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

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9A. Security Incidents
If we become aware of a security incident affecting personal information, we will take reasonable steps to investigate and address the incident, mitigate potential harm, and provide notifications when required by applicable law.

10. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.

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12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us at:

Dust N' Sweep L.L.C., d/b/a Phera

 Email: Hello@Phera.earth 

Phone: 1-833-67PHERA 

Address: 1776 Mentor Avenue, Suite 127